MCDONALD’S AYAM GORENG

Hear the crisp of the delicious Ayam Goreng and feel the spices come to life. You’re in for a treat.

PROJECT INFO

Offset was commissioned, in collaboration with Facebook to produce McDonald’s Malaysia’s Ayam Goreng PockeTVC.
Mobile is everything. The average person checks their phone close to 80 times a day while Millennials check their phone about 150 times a day. Mobile is where customers watch everything, from video ads to branded content. We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.

PROJECT
McDonald’s Ayam Goreng

CLIENT
McDonald’s

RECUT

 

 

A 12-14 second recut condenses the brand’s TV commercial to make it more attractive for mobile users. Check out the most delicious ingredients in McDonald’s Ayam Goreng.

GIF

GIF’s are short and sweet. It hooks your audience quickly in the span of 3-5 seconds. Feel the crunch of Ayam Goreng.

via GIPHY

via GIPHY

CINEMAGRAPH

Cinemagraphs are not your typical video. They are optimised still images, surprising your audience’s expectations.

via GIPHY

SLIDESHOW

Slideshows consist of a series of images in 1 video. Its purpose is to reach out to people who have minimal data coverage and ensure that the audience still get the message.

CAROUSEL

There are 3-4 videos in a carousel, which allow brands to cover different things within an ad. It can tell a story or simply to highlight the features of a product.

STILL

A captivating still image allows your brand to get more attention and highlight your products. Who wouldn’t want to eat those delicious Ayam Goreng?

CREDITS

CLIENT
Facebook

PRODUCER
Leow Yuan Ming

CONTENT DIRECTOR
Bernard Tan and David Lee

ART DIRECTOR / DESIGNER
 Lydia Lee

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