Garnier L’Oreal Micellar Oil TH
Removing makeup can be easy and fast with Garnier L’Oreal Micellar Oil.
PROJECT INFO
Offset was commissioned, in collaboration with Facebook to produce Garnier L’Oreal Micellar Oil TH PockeTVC.
Mobile is everything. The average person checks their phone close to 80 times a day while Millennials check their phone about 150 times a day. Mobile is where customers watch everything, from video ads to branded content. We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.
PROJECT
Garnier L’Oreal Micellar Oil TH
CLIENT
Garnier L’Oreal Micellar Oil TH
RECUT
A 12-14 second recut condenses the brand’s TV commercial to make it more attractive for mobile users. Check out all the different cosmetics products by Lakmé ID to reinvent yourself.
GIF
GIF’s are short and sweet. It hooks your audience quickly in the span of 3-5 seconds.
BENEFIT IN MOTION
Benefit in Motion features 2 of the product’s benefits.
BRAND IN MOTION
Brand in motion features the brand’s logo to establish who they are at the beginning and will continue to promote their product.
STILL
A captivating still image allows your brand to get more attention and highlight your products.
CREDITS
CLIENT
Facebook
PRODUCER
Leow Yuan Ming
CONTENT DIRECTOR
Bernie Tan
ART DIRECTOR
Lydia Lee
MOTION DESIGNER
Olivia Tan
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