Gaming VGW

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PROJECT INFO

Offset was commissioned, in collaboration with Facebook to produce Gaming VGW C2C.
It’s forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) and 2 stills.

PROJECT
Gaming VGW

CLIENT
Gaming VGW

BASIC MOTION

Basic Motion promotes the brand’s product quickly and concisely.

BRAND IN MOTION

Brand in motion features the brand’s logo to establish who they are at the beginning and will continue to promote their product.

BENEFIT IN MOTION

Benefit in Motion features 2 of the product’s benefits.

DEMO IN MOTION

Demo in Motion conveys how users can use the product. Brands can replace this creative with another Benefit in Motion if the user experience is deemed too simple.