ABOUT GAMING IM30 – LAST EMPIRE WAR Z
Zombies, how do we survive them at the end of the world? Last Empire Z lets you dive into the world raided by zombies and a chance to defeat them.
PROJECT INFO
Offset, in collaboration with Facebook, was commissioned to produce Last Empire War Z C2C. It is forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) accompanied by 2 stills.
PROJECT
Gaming IM30 – Last Empire War Z
CLIENT
Gaming IM30
BASIC MOTION
BRAND IN MOTION
BENEFIT IN MOTION
DEMO IN MOTION
STILLS
CREDITS
AGENCY
Facebook
ANIMATION
Offset Pte Ltd
CREATIVE DIRECTOR
Gregory Poon
ART DIRECTOR
Beverly Ng
DESIGNER
Tan Wan
EDITOR
Bernie Tan
PRODUCER
Eunice Simbar