ABOUT MCDONALD’S BIGMAC SONG ID
Big Mac is celebrating 50 years so join McDonald’s in this sing-a-long!
PROJECT INFO
Offset, in collaboration with Facebook, was commissioned to produce McDonald’s Big Mac Song ID PTVC. Mobile is everything. The average person checks their phone close to 80 times a day while Milennials check their phones about 150 times a day. Mobile is where consumers watch everything, from video ads to branded content. We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimize TV commercials for mobile. A typical PockeTVC suite consists of 8 assets, derived from the brand’s original assets- recut video, short video (6 seconds or less), GIF/cinemagraph, carousel, slideshow, still image and an IG Story. These optimized assets aim to heighten brand awareness by being thumb-stopping, which extends creative sustenance for the commercial/campaign.
PROJECT
McDonald’s BigMac Song ID PockeTVC
CLIENT
McDonald’s
RECUT A
RECUT B
CINEMAGRAPH
INSTAGRAM STORY A
INSTAGRAM STORY B
CREDITS
AGENCY
Facebook
ANIMATION
Offset Pte Ltd
CREATIVE DIRECTOR
Gregory Poon
DESIGNER
Low Jing Yi
Prashanti Aswani
EDITOR
Judy Tan
PRODUCER
Eunice Simbar
