AirPay TH

ABOUT AIRPAY TH

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PROJECT INFO

Offset, in collaboration with Facebook, was commissioned to produce Airpay TH PTVC. Mobile is everything. The average person checks their phone close to 80 times a day while Milennials check their phones about 150 times a day. Mobile is where consumers watch everything, from video ads to branded content. We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimize TV commercials for mobile. A typical PockeTVC suite consists of 8 assets, derived from the brand’s original assets- recut video, short video (6 seconds or less), GIF/cinemagraph, carousel, slideshow, still image and an IG Story. These optimized assets aim to heighten brand awareness by being thumb-stopping, which extends creative sustenance for the commercial/campaign.