Kraft Heinz ABC SriRaja ID

ABOUT KRAFT HEINZ ABC SRIRAJA ID

Heinz releases a new sauce, especially for the Indonesian market. Using 3 different types of chili, Sriraja ensures the highest quality of chili sauce in the market.

PROJECT INFO

Offset, in collaboration with Facebook, was commissioned to produce Kraft Heinz Sriraja ID C2C. It is forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) accompanied by 2 stills.