Cadbury 5Star MY

ABOUT CADBURY 5STAR MY

New Cadbury 5Star. Taste the chocolate. It’s out of this world.

PROJECT INFO

Offset, in collaboration with Facebook, was commissioned to produce Cadbury 5Star MY PTVC. Mobile is everything. The average person checks their phone close to 80 times a day while Milennials check their phones about 150 times a day. Mobile is where consumers watch everything, from video ads to branded content. We partnered with Facebook’s Creative Shop to create a PockeTVC suite, where we recreate and optimize TV commercials for mobile. A typical PockeTVC suite consists of 8 assets, derived from the brand’s original assets- recut video, short video (6 seconds or less), GIF/cinemagraph, carousel, slideshow, still image and an IG Story. These optimized assets aim to heighten brand awareness by being thumb-stopping, which extends creative sustenance for the commercial/campaign.