11 Street MY
With 11 Street MY, discover great deals and get things you love with just a click away!
PROJECT INFO
Offset was commissioned, in collaboration with Facebook to produce 11 Street MY C2C.
It’s forecasted that by 2020, 75% of global mobile data traffic will be video content. Create-to-convert creatives support brands by making their still assets move. Offset partnered with Facebook’s Creative Shop to create thumb-stopping content to engage a bigger audience by using videos. A normal C2C suite would consist of 4 videos (Basic Motion, Brand in Motion, Benefit in Motion and Demo in Motion) and 2 stills.
PROJECT
11 Street MY
CLIENT
11 Street MY
BASIC MOTION
Basic Motion promotes the brand’s product quickly and concisely.
BRAND IN MOTION
Brand in motion features the brand’s logo to establish who they are at the beginning and will continue to promote their product.
BENEFIT IN MOTION
Benefit in Motion features 2 of the product’s benefits.
DEMO IN MOTION
Demo in Motion conveys how users can use the product. Brands can replace this creative with another Benefit in Motion if the user experience is deemed too simple.
STILL
A captivating still image allows your brand to get more attention and highlight your products.
CREDITS
CLIENT
Facebook
PRODUCER
Leow Yuan Ming
SOUND DESIGNER
Bernie Tan
ART DIRECTOR
Lydia Lee
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